Advertising Banners and Their Types

How often do you close your browser tab to get rid of annoying ads as soon as possible? It’s time to turn off Ad-block and get comfortable because we will talk about advertising banners that work effectively for business. This material was written based on relevant information for 2019, as well as recommendations from a leading context specialist.

What is a banner ad?

Advertising banner – an image of an advertising nature, which is placed on the site using code. Banner advertising can “catch up” you on YouTube, during online shopping, watching the news and any other activities on the Internet. When you click on a banner, you go to the site on which a particular product, service or product is located.

In order to classify sales options using banners, we can conditionally divide them into 3 groups:

  • direct sale (only for interested buyers or those who are in search);
  • creation of demand (for a new product that no one knows about or the offer of goods to those whom he may be interested in);
  • to increase recognition (to be in sight).

When setting up banner advertising, targeting works, so advertising works for a clearly defined target audience, collected on the basis of gender, place of residence, profession, hobby, age, and location.

What are the three objectives of banner advertising:

  • Strengthens the image of the company;
  • Creates demand;
  • Creates an association between the product and your brand (niche branding).

In order to classify sales options using banners, we can conditionally divide them into 3 groups:

  • direct sale (only for interested buyers or those who are in search);
  • creation of demand (for a new product that no one knows about or the offer of goods to those whom he may be interested in);
  • to increase recognition (to be in sight).

When setting up banner advertising, targeting works, so advertising works for a clearly defined target audience, collected on the basis of gender, place of residence, profession, hobby, age, and location.

Display advertising is considered one of the most effective tools for interacting with the target audience. For example, you went to your favorite online store, looked at a couple of goods there, and then you begin to see a banner everywhere. This is the trick. Internet search has evolved, you can read about it here.

Types of advertising banners

As we found out, the banner promotion has a key role in the promotion of your online store. Before starting an advertising campaign, let’s try to figure out what types of banners are.

Advertising banners are classified according to the format: statistical image (jpeg, png), gif-image or flash-animation or catalog printing Los Angeles.

A static graphic banner is a graphic advertising info block that designers draw. Classics of the context.

Interactive banner or animated banner: Gif image or flash animation. It’s no secret that animation catches your eye faster than static.

Types of banners depending on the purpose:

Informational: They help build loyalty and increase interest. If the product has been updated on the site or a new service has appeared, it is better to resort to this type of banner.

Brand or image: Logo banner that enhances brand awareness. Perfect for well-known brands who want to create positive feedback with a sleek design.

Target: Banners that invite the target audience to go to the site, subscribe to the newsletter about products or just look in the catalog to search for something interesting.

Responsive Ads: The most common and universal ads for contextual advertising. Adaptive display banners work for us in dynamic remarketing campaigns. Thanks to the internal system (Google software), the banner mimics the site. We explain that internal mechanisms optimize the banner so that they adapt to the overall look of the site and produce the best result.

Downloadable display ads: Responsive ads, which were used by default on the Display Network, have been replaced by responsive ads. They are suitable for both standard and smart campaigns. To create a responsive display ad, add objects (images, headlines, logos, and descriptions). After this, ads for display on the Google Display Network will be created automatically

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